Sport Marketing Professor, Ryerson University

Dr. Cheri L. Bradish is the Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University. She comes to Ryerson after sixteen years at Brock University where she was the first faculty hire and founder of their successful Bachelor of Sport Management (BSM) degree. At Brock, she served in a number of leadership roles during her tenure, including in the Chair capacity.

 

A sport marketing expert, her area of scholarship interest is with regards to sport business strategy and trends including innovation and entrepreneurship, sport and social impact, and women in sport leadership. She has further developed a special focus examining the management and marketing of the Olympic Games. Among a number of conference proceedings and publications, her research has appeared in the Journal of Sport Management, the International Journal of Sport Management and Marketing, the Sport Management Review and the Sport Marketing Quarterly. Cheri also has significant experience in the sport industry, including work with the Florida Sports Foundation, Nike Canada Inc., Florida State University Department of Athletics (NCAA), Vancouver Grizzlies (NBA), and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC).
She has been widely acknowledged for her teaching, receiving the 2013 Brock University Faculty Award for Excellence in Teaching; and in 2011 was chosen as the Canadian Olympic Committee’s representative to attend the International Olympic Academy (IOA) Session for Educators of Higher Institutes of Physical Education in Ancient Olympia, Greece. She is a member of the CAAWS Board of Directors, as well as a former varsity athlete (volleyball) at the University of Guelph (Ryerson University Communications, 2016).